Any company that wants to thrive in this era of internet dependence must use digital marketing. When consumers become more comfortable making purchases & hiring services online and on their mobile devices, you must become more comfortable reaching out to audiences on these platforms.
Consistency is Key
Keep the brand consistent everywhere you market it. Consistency with the message, scheduling, and branding is an important factor that many businesses overlook when promoting themselves.
Brand continuity exposes the target audience to your core message, beautiful graphics, and strengthens brand recognition. Consistency also fosters trust and loyalty, elicits positive emotions, and distinguishes the brand.
Brand consistency increases sales by at least 23% on average, while using brand colors consistently increases client brand awareness by up to 80%.
Every business should understand the importance of reviews. There are two types of people who’d be likely to leave a review for your products: those who enjoy it and those who hate it.
Let’s talk numbers and statistics. Before making a purchase, about 95% of consumers read reviews. Customers can read reviews of local businesses to judge their value 93% of the time. Meanwhile, 72% of consumers say they won’t buy something until they’ve read reviews.
People depend on reviews to make educated decisions. Brand review pages become a forum for not only you, but also others to interact with your customers. Responding to review demonstrates to consumers that you care for their experience.
Consider Creating Your Own Website
Not all brands have their own website, but it’s highly recommended that you have one. One of the most critical aspects of selling your brand is its website.
Your website is your “resume” that you offer your visitors in today’s world, where people are heavily reliant on the internet. Complete details, beautiful aesthetics, and a pleasant user interface will wow them.
It is important for consumers to be provided a lot of knowledge when making a buying decision. Many examine the brand’s offerings, product descriptions, and even return policies. When combined with high-quality professional images and videos, the brand’s strengths are highlighted.
Make sure your website is mobile first, has a friendly user interface, and has an easy checkout procedure.
Reach Customers Through Social Media
Using social media to encourage customers to patronize you is the perfect way to motivate them to do so, and having a solid multi-channel social media plan helps brand marketers to take advantage of social media’s tools to attract customers.
You must, however, think about which channels to use. Some of the best sites for promoting brands are Instagram, Facebook, and Twitter. If your company caters to other companies, businesses, and organizations, LinkedIn is a good platform to use.
Using social media to interact with your customers will raise awareness of your business or brand and get potential customers excited about their next purchase. Remember to include related hashtags as well as links to your latest promotions!
Take SEO Seriously
It will be difficult to get customers if your brand is not searchable online.
Search engine optimization (SEO) will propel your website to the top of Google results.
Make sure your website has a blog page where you can post informative articles about your brand’s information and niche topics that’s useful for your target audience. It will be helpful as well if you can have a dedicated page that can answer frequently asked questions from your brand’s audience.
Here are other ways you can increase your online presence:
- List yourself locally
- Google MyBusiness
- Populate your website with relevant content
- Engage with your audience
- Make sure to add alt-text to your photos and videos
- Encourage your customers to tag you in social media
For a more professional approach and hassle-free marketing services, contact our team at Swan Media Solutions.