You’ve probably heard of Facebook ads marketing if you are a business owner.
If not, they are the ads that pop up on your Facebook feed as you are scrolling and have a ‘Sponsored’ indicator above the advertisement post.
These ads can be fine-tuned and targeted to a specific audience.
Finding the people that are looking for your specific service and delivering them your advertisement is called Facebook Ads Marketing.
This is different from posting on your personal or business Facebook page which only sends your message to the people who Like and Follow your page.
Here are some reasons how Facebook Ads Marketing works and how Facebook Ads Management is a service that can help you:
Creating Brand Awareness with Facebook Ads Marketing
As of March 2019, there were more than 2.38 Billion active monthly users on the Facebook platform.
Over 79% of Americans use Facebook and an additional 32% of Americans use Instagram, which is also owned by Facebook.
Over 22% of the world’s population uses Facebook.
Users access Facebook on average 8 times per day.
26% of Facebook users who clicked on ads reported making a purchase.
These are mind blowing statistics and businesses need to be aware of how important and how many people can be reached by marketing and advertising on Facebook.
Reach More People with Facebook Ads Management
As you can see by the above statistics, using Facebook ads in your marketing strategy will allow your business to reach a big audience.
As obvious as that sounds, too many businesses ignore marketing on the Facebook platform.
This is usually because of time constraints in running their own business, not understanding the power of this advertising medium, or not knowing how to effectively manage Facebook ads correctly.
When using Facebook Ads for management of your marketing, you have the ability to localize your message to your ideal customers.
This is a huge advantage for your business to build a brand, sell a product or service specifically for a targeted market.
Your business can target people in specific areas, specific demographics by age and gender, and by specific interests or behaviours.
An example could be a Personal Trainer who wants more female membership signups for their gym.
They may have an upcoming promotion or fitness challenge specifically for women they want to advertise.
This business can target a 5 mile radius around their gym to only show their ads to Women who are interested in fitness and health.
This is extremely powerful for the Personal Trainer compared to sending out flyers or newspaper ads that can’t specifically target by demographics.
Retargeting or Remarketing Your Products and Services
Have you ever noticed that you were searching for a product on a website and then seeing an ad for that same product in your Facebook or Instagram feed?
That is called remarketing and is one of the many strategies that businesses can use to keep their brand or product relevant to potential buyers.
There are many reasons why this is such a powerful strategy for businesses.
It takes an average of 8 interactions with a customer or client before they make the decision to buy.
Today’s consumers are smart and research focused. They want to compare products, read reviews, and know where they are buying from.
The ability to deliver multiple advertisements specifically to people that take different actions on your website is a game changer in creating brand awareness and trust for your business.
A customer that consistently sees your brand, product, or services will be more likely to purchase or become a client than if they only have seen you once.
Find New Clients Based On Your Existing Clients
When you are using Facebook to manage your marketing, you can upload your existing email list into your Facebook Ads manager.
You also have the ability to create audiences based on certain behaviours people take on your website or Facebook page.
Facebook will create ‘Lookalike’ audiences for you and find new people who use Facebook that have similar characteristics, similar interests, similar behaviours, and similar buying habits as the people on your email list or the people who have purchased from you.
This opens up a whole new market of people to get your brand, product, or service in front of who are likely to take action on your message.
Data Driven Analytics With Facebook Ads
The ability to understand how your ads are interacting with people is another advantage for businesses marketing on Facebook.
There is a wide variety of analytics that can be pulled from running Facebook ads.
As a business, you are able to track statistics that will aide in how you deliver your marketing message to your audience.
Here are some of the statistics that you can track using Facebook Advertising:
- Impressions – the number of times your ads were on screen
- Reach – the number of people who saw your ads at least once
- Frequency – the average number of times a person has seen your ad
- Clicks – the number of clicks on your ads
- CTR – The percentage of times people saw your ad and performed a click
- Video Views – you can track how long and how many people watched your video
- Link Clicks – The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook
- Age Group, Gender, and Location of people taking action
- Conversions – the amount of people who completed your desired action
Using Facebook to market your business can be very rewarding for your company.
However, not properly setting up your campaigns, not constantly monitoring ads, and not frequently testing your ads will leave you with frustration and a lack of results.
Swan Media Solutions Inc. is a Facebook Ads Management Agency that provides a DFY (done for you) service for getting your business, product, or services in front of the correct people.
We understand that you need to work on your business and do not have the significant amount of hours needed to create successful ad campaigns.
If you would like more information on how Swan Media Solutions can help grow your business through Facebook Advertising, please contact us today and let’s have a chat.