Quick & Easy: Finding your Perfect Audience on Facebook

Target the best customers for your business

One of the most important ways to ensure success in online marketing is to carefully choose your ideal audience. However, targeting that audience can be daunting and intimidating at times, particularly when a company is just getting started. We have some short and simple tips to help you meet your ideal audience.

Investigate to Find Your Ideal Customers

The first step in reaching out to the customers is to figure out who they are. The theory is that if you don’t know who they are, you won’t be able to contact them.

If you have any idea where they live? Are they male or female? What are their Facebook interests? And how about interests in real life? Do they all communicate in English? How can you compare, identify similar audiences, organize promotions, and produce specific advertisements if you don’t know the basics about your audiences?

Here are 3 key points steps to get to know and target your audience much easier:

  • Start with their demographics (Age, gender, location, work, etc)
  • Dive deeper into their interests (Travelling, beach, luxury goods, golfing, surfing)
  • Don’t forget to study your analytics to find out if you really are targeting the right people.

Create a Buyer Persona

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Technically, you’re still doing research on your target audience, but this time in greater depth. Consider it a giant leap from simply researching who your target audience is to gaining a better understanding of your customers. Buyer personas assist resorts in better understanding and empathizing with their customers, allowing them to more effectively acquire and serve them.

A buyer persona is a fictionalized version of a target customer. Buyer personas describe who your target customers are, how they spend their days, the challenges they face, and the decisions they make. All activities related to acquiring and servicing customers are customized to the specific needs of buyer personas.

Among the first advantages of a buyer persona is that it aids in customer intuition and cross-departmental coordination. This will ensure that everyone in your company, including marketing, sales, product creation, and customer service, has the same vision of your ideal customer. Your personas can then be used to direct the course of your work.

Hubspot details how to create a buyer persona here.

Targeting Life Events in a Novel Way

You can use Facebook to target life events like new relationships, new jobs, anniversaries, upcoming birthdays, and whether people are away from home. Now that you know about these targeting options, you should start thinking about how you can use those to bring them to your own brand.

Invite your customers to your brand for a discount on their upcoming anniversary. Create a promotion for free birthday gift-wrapping and notify women of upcoming birthdays so that their significant others know what to get them for their special occasions. Facebook has pretty much every imaginable life event targeting option because we tend to post these to our timelines. There are endless possibilities!

Add Hyper-Targeting to the equation

Hyper targeting is the next step to try now that you know who your ideal guests are.  Hyper-targeting is a marketing strategy that involves identifying a specific customer and sending them highly relevant messages in places where they are most likely to see them.

If you understand the intent, needs, and likelihood to respond of any given audience segment, you can layer Facebook Ads targeting options to tap into their purpose, needs, and likelihood to respond.

When done correctly, hyper targeting makes it easier to communicate with customers, generate leads, and boost sales. Your messaging can be customized to specifically address the issue and propose a solution.