Search Engine Optimization, commonly abbr. (SEO) Involves the process of increasing the visibility of a site on search engine results pages. All local businesses, from the grocery shop, accounting firm, plumbers & builders to florists, just to name a few, can improve their businesses and make more money through SEO. Kelowna Search Optimization helps small business owners create fast, robust and user-friendly websites that rank higher in search engines. With more top ranking, sites can bring more qualified potential customers, resulting in higher conversion rates.
What Makes Local SEO more Important than ever?
Local SEO is a particular subsection of SEO. The benefits of local business SEO in Kelowna can’t be trivialized. It is an increasingly important aspect of an efficient online marketing strategy. Local SEO adds geographical components to searches. Businesses can easily optimize to appear in location-specific web searches.
This optimization involves the following best practices;
– Create your local business listing on Google+ local, Bing Places, Yelp, Internet Yellow Pages, Yahoo Local among others.
– Use consistent NAP – Name, Address, and Phone Number cross pages.
– Localizing the schema markup
– Giving your customers the chance to review your business online.
Having a good local presence means adding all necessary elements that make your business easily discoverable when searched. Optimizing your local search presence can have hundreds of benefits for your business. It will increase the visibility of your business, boost sales and help you easily connect with customers.
Learning how to set and improve your local search can significantly improve your business visibility and brand prominence in online search results. It is very evident Local SEO plays a vital role in creating an environment of online growth for businesses. Working with an search optimization agency is highly beneficial since the experts have all the marketing instruments and expertise at their disposal.
Benefits of Local SEO to Businesses
Hundreds of businesses out there still lack a profound comprehension of the need for SEO experts or agencies. Local SEO is not only beneficial, but also necessary marketing practice to develop a compelling brand consistency. It also means enhanced search engine page rankings and the realization of heightened abundance of traffic.
If you have a business dealing with customers in a limited geographical area, then local search optimization is a must-have in your overall digital marketing strategy. Here are the benefits that Local SEO offers to businesses.
1. Tell Them You Exist
The main advantage of Local SEO is to target people in the area where your business is established. If you don’t have an online portal for your business, you won’t be able to tell your local audience that you exist. This is the reason Local SEO is a very powerful tool for small business owners who have recently started their enterprises.
Local SEO also helps businesses gain customer reviews. The benefits of targeting local customers are that you can utilize word of mouth to gain recommendations with online reviews as you maximize your outreach.
2. Local Customers Are Searching Online
In this day and age, when people need anything in the area, they first go online and look for it. An increasing number of web surfers use their smartphones to access the internet. Google stats show that mobile search queries have surpassed desktop searches. If people of what you offer and can’t find you online, they will most likely choose another vendor.
3. Attract Large Numbers of Customers
People exceedingly seek quick review on search engines such as Google, Baidu, Bing, Yahoo among others when looking for information about local businesses. Firms that have SEO optimized sites bring more customers and grow faster than companies which don’t. Local SEO is an efficient and affordable marketing strategy for business to take advantage of today.
4. Link Building and Social Sharing
Another key benefit of using local SEO is the creation of formidable partnerships between two business firms. This partnership helps marketers to meet potential clients who can contribute to growing your business in the future. Meeting with local business owners and local bloggers could change your approach towards business in a positive way. Marketers can create and share their links with local search engines such as Google Places, Yahoo Local, Bing Places, Foursquare, Yelp among others.
5. Maximize Sales Potential
The most crucial element of making sales is being found. If you are not found on the web, you are losing a significant competitive advantage. With optimized local SEO, your campaign is targeted to help you rank highly in SERPs for companies or services in specific geographical locations. All customer acquisition efforts are geared towards maximizing your sales potential.
Important Local SEO Stats Businesses Should Know
There are interesting stats compiled by Go-Globe and search engine land regarding SEO that businesses should be aware.
– 50 percent of consumers who conduct local search using their smartphones pay the store a visit within a day, with 34 percent of those who performed the same search using computers or tablets doing the same.
– 87 percent of people owning a smartphone make use of search engines at least once every day, with 18 percent of mobile searches resulting in a sale within a day.
– 50 percent of local mobile based search are done by people looking for local address information and other related information concerning a business.
– 71 percent of those surveyed said that they search and make confirmation of a business before paying a visit for the first time.
Seeking SEO Consultancy Services
Before any business hires a SEO consultant or agency, it is essential to determine how the company will apply their services. Many Search Engine Optimization companies might promise you the moon and deliver nothing substantial.
Are you looking for a reliable and results-driven SEO company in Kelowna? If yes, then your search should end here! Swan Media Solutions Inc. offers local SEO consultancy and local SEO tools to help your business. Swan Media Solutions Inc. provides businesses will all-embracing methods of harmonizing the most productive and up-to-date SEO best practices to the advantage of the business.
We also offer recommendations on the precise techniques required for a site to work optimally. We will also let you know the exact period of time it will take to have your site optimized, the costs involved and the SEO services best suited to administer the SEO requirements of your business.